Dr. Jiyoung Cha Publishes Study on Social Entrepreneurship
Dr. Jiyoung Cha has published a study on social entrepreneurship in the International Journal on Communication.
Her study investigated the success of media crowdfunding through the lens of entrepreneurship orientation by comparing and contrasting social entrepreneurship and conventional entrepreneurship. Her study demonstrated that entrepreneurship orientation moderates the impacts of quality signals on media crowdfunding success.
The research found that social entrepreneurial projects are more likely to succeed than their conventional entrepreneurial counterparts. Additionally, some human and social capital signals are less important for the success of social entrepreneurial crowdfunding projects, but more important for the success of conventional entrepreneurial projects.
If you are interested in why this happens and what the findings mean for media entrepreneurs and content creators, please click here.