Dr. Jiyoung Cha Interviews with Fortune about Twitter and its Alternatives

Changes in leadership at Twitter have been much in the news recently, and during the process, Dr. Jiyoung Cha, an associate professor in BECA, was interviewed by Fortune about which platforms could serve as alternatives to Twitter and how the landscape of the social media industry was changing. She explained why people use Twitter and why LinkedIn, Facebook, and Mastodon could not be substitutes for Twitter. Her comments were based on the research findings of her coauthored study on the motives for using popular social networking sites and, also, the networking effects of social media platforms.